Be The Bank

026 - Quality Over Quantity

December 29, 2021 Justin Bogard & Super E Season 3 Episode 26
Be The Bank
026 - Quality Over Quantity
Show Notes Transcript

2 Wealth Show S3 Ep26 - Quality Over Quantity

 Super E and Justin interview Brian Snider of Simple Wholesaling.

 Key Takeaways:  

  1. Having Good People in the Right Seats
  2. Processes Down for What You Want to Do
  3. No Mattar What You're Doing You Can Always Do it Better

 Resources and links discussed  

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 About the Hosts 

 Justin Bogard – Note Investor specializing in performing Residential Real Estate Debt. He finds deals and acquires them for his own portfolio as well as educates investors while walking them through the process of owning a Real Estate Note!  

Super E – Real Estate Investor specializing in short-term rentals and the management of them. She connects investors with short-term tenants and manages everything in-between.  

  Connect with the Hosts: 

  • @2wealthshow – Facebook/Instagram 
  • @wealth_show - Twitter
Justin Bogard:

Welcome to the 2Wealth show, a show that shares how you can create real wealth for you and your family. I'm one of your hosts, Justin Bogard and my co-host is Elizabeth Sickles , AKA super E . I am a real estate note investor specializing in performing residential real estate debt. I find the deals acquire them for my own portfolio, as well as educate investors while walking them through the process of owning a real estate note. My co-host super E a real estate investor specializing in short term rentals and the management of them. She connects investors with short of term tenants and manages everything in between. Our show was sponsored by bright path notes and Elizabeth Maora. You can find out more information by visiting our websites at brightpathnotes.com and elizabethmaora.com Hello and welcome everybody. The episode number 26 of season three, I'm Justin Bogard of the 2wealth show. And my co-hosts Elizabeth Maora. <laugh> sorry . Forget name . We typed it in for you so you can just read it. Thank you. I'm shutting down because you know, with Christmas approaching and <laugh> So well , when this airs Christmas is gonna be over with, so we have to pretend like, you know, this is gonna be, you know, we're already in the post Christmas era. Okay. So The holiday season, I will re I will rephrase that we're in the holiday season. I always , I shut down the last two weeks of the year, just from being in corporate all those years. Is that what happens? They just shut down

Elizabeth Maora:

All the company I worked for. Yes,

Justin Bogard:

Man . They actually shut down, like turn off the lights and everything, or everyone just gets on vacation mode and doesn't do anything.

Elizabeth Maora:

Um, when I was in manufacturing, we were still pumping glass, but when I was in automotive mm-hmm we shut down.

Justin Bogard:

Okay. Well , well everyone needs some time off.

Elizabeth Maora:

Absolutely.

Justin Bogard:

Speaking of people that need some time off our guest today, Elizabeth definitely could use some time off. This guy is hustling and moving all the time. We've been trying to book him since 2019. I, I think on our podcast <laugh> we finally found a slither of time that we could work in , uh , to his schedule so that we can get him on the show. So I'm excited to have him Elizabeth, you and I both know this guy, his name's Brian Snider. Um, he has grown up in our real estate business right before our eyes and he's exploded onto the scene. He's he's gone from being a teacher all the way now to a CEO of a real estate wholesaling company. How about that?

Elizabeth Maora:

It's been fantastic to watch him.

Justin Bogard:

Absolutely. But without further ado , we're gonna bring on Brian Snider today . Woo

Brian Snider:

What's up guys. Thanks a lot for having me on here. Let me join you guys. I'm glad we could get some time on here. And , uh, Justin, I don't , I don't know what time off means, man. I don't, I don't , I don't understand that. So <laugh> , it's it's when you don't have to do anything for simple wholesaling. Yeah . So I'm , I'm sure my , my wife would love to, to , for me to take some time off and , uh, relax a little bit, but I , I don't know what that is. So <laugh>,

Elizabeth Maora:

So you've had quite a transition from, you know, like Justin mentioned from being a school teacher and then a crash course in real estate. Now you're the CEO and now you do coaching for people in their businesses. So can you are listeners and viewers a little bit about your journey, Mr. Snyder?

Brian Snider:

Yeah, definitely. Um , thanks for the opportunity , um, for having me on here guys. Um, so yeah, so I started off as a teacher. I taught for 14 years. Um, usually middle school. Math is kind of my, that was my specialty, kind of , that was my sweet spot. And when I started off in teaching now , I said, Hey, I wanna be a teacher for, I wanna be a successful teacher it for 10 years. And then I wanted to become a principal , um , get my masters and stuff like that. Um, so I did that after my 10 years of teaching, I started working on my master , become a principal. And then , uh , once I was able to get, start getting into that, I did my internship to become a principal and realized like, wow, that is not at all. What I want to do that doesn't fit my personality. <laugh> realize that like, whatever decision I, I make as a principal, like half the parents, like it, half the parents, don't half the kiddos, like it, half the kiddos don't like, that does not fit my personality at all. Like, I need people to like me. I need people to enjoy what I do, you know? So , um, yeah, so it didn't fit my personality at all. Um, realistically I, I feel like I reached all my goals as a teacher , um , that I set for myself off and things like that. So I just , I realized thought it was just time for me to do something else. Um, at that time I knew , uh , Brett SNO was a friend of mine here in Indianapolis who was operating a wholesale business. Um, we were friends through church and would hang out every now and then. And the kind of the funny thing is, is that everybody like our , our group of friends, everybody knew Brett was in real estate, but nobody had any idea what he actually, it, like nobody knew what wholesaling was or kind of just like, ah , he does he flips houses or yeah , remodel. He does something. He does something with houses. That's all we knew. Um, Brett and I went out for breakfast one morning and uh, essentially coming outta that breakfast , um, I quit my teaching job and started working for him like the next day. So <laugh> , um , nothing knew nothing about real estate knew nothing about wholesaling or any that stuff, but a it's worked out pretty well. Um, something that I've always, I'm , I'm the type of person of, if you gimme something to do, like, I want to be the best at it. Like I wanna do it really well. Um, if you gimme one thing to do, I'm gonna probably do that. And then I'll probably figure out something else to do kind of too. And , um, that's kind of how it was , um, with, with, with our business. Um, I , I was really interested in it. I realized at whatever with real estate, no matter what you're doing, you can always do it better so that there was always something to improve on whether it was a process or a system or just buying better, whatever it is. So I really enjoyed that aspect. So I, I started off with Brett doing some marketing and running our meetup and, and some things like that , um, grew into started doing , uh , dispositions, which is selling all of our properties. Um, so I think the first year as, as an agent, I think I sold like 300 proper 324 properties as my first years as an agent, which was , which is kind of interesting. I was getting a lot of calls from like realtors and stuff like that. Like, no, I'm not really an , a listing agent or anything like that. It's just, it's just our part of our business and things . So it looked, made me look a lot more successful than I actually was as a , as an agent. But , um, and then from there I moved into operations and just started working on efficiencies and improving the business. Um, and then two Junes ago, so June of 2020, right after COVID like hit and happened , uh , Brett realized that he wanted to get out of the business and sit in the owner's box , um, which was realistic. It was for him. It was a goal when I came on team with him, that was a goal within like 10 years. That was kind like his big ha his, his big, hairy , audacious goal was to really have a business that he could sit in the owner box and it operated without him. Um, that was kind of his 10 year goal. And we did it with basically within like two years , um , him been able to accomplish that and, and kind of move him out and let him sit in the owner's box and me kind of taking over and, and running the business and things. So we've, you know, I've been doing it for about a year and a half now, and I've really enjoyed it and our team's doing great. And , uh , we've, you know, we've, we're hitting our , we hit our goal this year. We're, we're breaking records this year and stuff like that. And, and saying that I do know that the market is our best friend with that . It's a big advocate for that, but I'll take a little bit of the credit of , uh , of running a pretty good team of, of amazing people over here too. So,

Justin Bogard:

Oh , you guys , you have a fantastic team, so they're very well respected and

Brian Snider:

Liked. Yeah. I mean, that's what it's all about. It's all about, you know, having good people and making sure those people were in the right seats too, not just the right people, but that they're sitting in the right seats and, and they're doing what they can, you know, we actually just, this morning we met with our whole acquisitions team and, and talked about their goals and what they're doing and you know how to basically put them in position to, you know , reach their goals that they have for next year. And some of 'em are lofty and I'm , I'm , I'm excited for 'em and, and , but I , but I do know they're in the right seat and they're doing the right thing for themselves. So it's, it's, it's it . It's cool to see what's gonna happen,

Justin Bogard:

Elizabeth. I , I did a little bit of research on Brian . Okay . So , oh man. I found out, and I hadn't heard, heard you talk about this before, so I don't know if this is like something you don't like to talk about or not, but I wanna bring it up anyways, li live on TV here. Okay. All right . So in your LinkedIn profile, you had a job where worked at a Zipline company. Oh yeah. And I thought that was the coolest thing ever. I don't know why I haven't heard you talk about this, but I wanna know what was it like being in the Zipline company, given Zipline tours? <laugh>

Brian Snider:

Well , I'll tell you what that was. Uh , so as a teacher, I obviously was not making any money as a teacher and stuff like that. So I always had to have other jobs. Like I worked as I worked like as a, every person like working on a truck, I work as a , I managed a kitchen. I, I cooked in a kitchen. Um, and yeah, one of the , for three summers, I worked as a zip line guide , uh , down in hawing Hills in Southeast Ohio. And man , that was , that was a fun job. That was one of the most fun jobs I've ever had in my life and things, but it was literally like I would go and I would get a group of about eight people and I would take 'em on tour and zip through trees for about three hours. That's awesome. So fantastic realizing now, too, of like, you know, everything that happens in our life, we always pick up transferable skills and that's really what it's about of like, Hey, what did I, what can I take away? Um, zip lining and doing this to like, how does that equate to, you know, selling real estate? Well, that's really where I learned sales. I don't consider myself a salesperson by any means. I don't have any official training and , and things like that, but that's really where I had to. I had to basically take a group of eight people and en and be, keep them engaged and keep them interested and keep them having fun for, or three hours and tell stories and, and things like that. So it was, it was a blast. I loved it. Um, you know, I basically have a group of people for three hours and zipping through the treetops and basically be able to tell historical stories, funny stories and, and things like that. So it was a blast. So, and just do it, do it over and over.

Justin Bogard:

I can totally see you doing that. And I would love to be one of the , uh, the clients of yours that could listen to the stories and stuff. I just find that so fascinating that you did that.

Brian Snider:

Yeah, I would , I would have no problem throwing you up Acher man.

Elizabeth Maora:

<laugh>

Brian Snider:

So those were , those were some of my, some of the funny stories were like the people that were like, it was really cool to see the tr the , like, the progression that people would make. Cause there were definitely be , you know , just about the , every tour. There's always somebody that was a little bit scared or sometimes you get people that were really scared, but by the end of it, you know, after we, our course was like 10 different zips and, you know, we got up to like 90 feet in the trees and things like that. And it was , it was really cool. Um, the way they did it and they do an amazing job with their business and stuff. Um, but like , it was really cool to see the transition of somebody that like was super scared from the beginning, but by the end they like, Hey , you know , can I , can I take my hands off and can I, you know, do this kind of stuff and things like that is pretty cool. And , and , and things to see people overcome their fears and enjoy and have fun.

Justin Bogard:

I bet you get a lot of people that are first timers that are probably thinking they can do it. And they , they might wanna back out the last minute, but I can see old Brian coming in there, pat 'em on the back, give 'em encouragement and, and , and having the best time in their life. Right.

Brian Snider:

Yeah. It's all about making them, you know, making them feel safe , um , making 'em know that they're, they're gonna be okay and that they can trust you. So, you know, honestly, it's the same thing when we're talking to motivated sellers , um , or people that , you know, in real estate of whether you're selling or buying whoever you're working with of , they wanna be able to trust you and, and know that this is the right thing for their transaction and you're the right person to help them out with their situation. And problem.

Elizabeth Maora:

Can you talk a little bit Brian about the fact that Brett made his goal way quicker than what he had thought? So what were kind of some of the steps, I mean, cuz you guys, you guys have grown, you have a great team. Um, you know, you've talked a lot about making sure the people are in the right seat. So can you kind of walk us through how you guys made that

Brian Snider:

Happen? Yeah, really it's, you know, it comes down to, you know, really kind of three things is that you have, you have the right people and then in the right seats, but then also that you have the processes down for what you wanna be able to do. And then you have the systems and the resources for, you know, to be able to do those things as well. So we have , we have a lot of room to improve on the processes and, you know, getting the , getting all those things down. But , um, we've also made a lot of growth in that too. So I think there's, you know, there's little things of like, Hey, here , here's the process of how we do it. Here's the procedure on how we do it. And here's the policy that we kind of follow and , and things like that as well. So when you have those three things kind of together , um, you know, standing operating procedure, you know, that's why there's a reason why the military has a standard operating procedure for everything they do. And, and things like business is the same way. Hey, here's, here's how we're gonna handle this. Here's how , here's what we do in this certain situation. Um, and then making sure your , your whole team is informed on it, I think is , is super important. So having the right people and making sure they're in the right seats, but then having the, you know, those standard operating procedures that you are gonna follow and , and go by and the processes behind all that stuff. But then again, that third thing is really having the systems and the resources that you need to. So being able to, Hey, does our , does our CRM, our customer relation management program? Does it work well? Is there any flaws within this , um, you know, our relationships with the, with title come companies , are those in place? Do we do a good, do a good job with that? So just having those systems and things , um , is really what it is. And , and that's what I, that's what I enjoy doing. Um, that's, that's kind of where my strengths are. My strength is not in buying and selling real estate. That's just kind of the vehicle with which, you know, I'm able to kind of be successful within this business. It really comes into like a business with operations, the way that we need to, and, and , you know, having those right people and, and making sure we're doing the right thing. That's what I get excited about of, I don't get excited about like, Hey, waking up and like buying another house today. I get excited about having this person on my team, reach their goal, or implementing a new process to help them out or finding a new resource that can improve our team and things. Those are things that really I get excited about and enjoy mm-hmm <affirmative>

Justin Bogard:

That's awesome. Brett definitely picked the right person for

Brian Snider:

The job. Yeah. So I think it , it is worked out pretty well for us, Brett and I have a really good relationship and, you know, as I'm doing some coaching and consulting and stuff like that, I do see a lot of struggles that partners have within business and stuff. And I'm not a partner of Brett . So I'm, I'm an employee of his , you know, business that he owns and things. And, but, you know, we , we treat ourselves kind of as partners and we work within that, but we we're , the thing with it is we're super transparent with each other. Like, I know what's going on with him. I know he knows what's going on with me. And we're just, you know , we're open and honest. We have some, we have some conversations that, you know, one of us, sometimes one of us doesn't like it or whatever, but it's, you know , through that transparency, we're able to have that good relationship . And that's what , that's one of the things that really does help our business be successful as well. So, yeah, he's my , he's my one person board of advisors. So he's gotta , he's gotta make sure he keeps me in line and stuff. <laugh>

Elizabeth Maora:

That's right. With your con consulting and coaching. Do you follow a system or any books or what, what is your forte.

Brian Snider:

Yeah, so I'm a , I'm a , uh , uh , licensed , uh , or cert not licensed , uh , certified and , um, a , a , a certified , um, how don't we say consultant or coach , um, with a sharper business solutions. Um, so Gary Harper is the owner of the business, Gary and Susan Harper. Um, they're out of Northwest Indiana. Um , they've been our , they've been our business coach for the last three years. Um, so as I got to kind of know their system and been , been through all their stuff and kind of with my teaching background and like, they kind of approached me and said, Hey, I think you can really help us in our system and help other teams in real estate and help other businesses grow and things. Cuz that is my passion. That's what I enjoy doing. Um, so sharper business solutions is kind of the company that, that I work with. But then we do have an operating system which is called the empire operating system , um, which was developed by Gary , um, Gary Harper and Eddie Wilson , um, Eddie Wilson's one of the , one of the just brilliant guy when it comes to business, Gary too, like just being around those guys has been amazing for me and being able to work with them. But so they have an operating system called empire and that's really what we go by and that's what we implement into businesses and stuff. So yeah, so kind of the program that I kind of works with is one person goes out. Um, so if you wanna implement empire, one person goes out into the business for one day from the team and kind of give you the introduction and kind of set everything up and go through. And then for the next three months you have somebody run your weekly meeting and you do process mapping with somebody from the team and things like that. And then kind of where, where my role is is after those three months, I go out for the next, I go out for two days and kind of go all over the over that stuff, dig into those things , uh, find out what your core use are, what your purpose is set your five year goal two year goal, you know, one year goal, what you need to do in the next 90 days, get into process mapping, doing all these different things. So it's, it's , it's , it's really a lot of fun. Um, I kind of equate it to what kind of made me successful as a school teacher is that I never was somebody that was like, Hey, page one , page two, page three. It was always like, Hey, what does this student need at this time for this lesson? And that's what I taught towards. And what was this student? Same thing with that do the same thing with businesses. I'm not gonna be like every business isn't the same everybody's goals are different. Everybody's business is different, the leaders are different. So what do those businesses need at that time? So being able to dig into that and then put them put the next steps in place for them to be successful is I really enjoy it. And it's, it's really cool now to see, go back and I've been doing it for, you know, over six months now, go back and see the success that the teams that I work with are having is , is , is all , is very gratifying and rewarding.

Elizabeth Maora:

That's awesome. It is. Congratulations. Yeah . Thank you. And you're traveling all over for that, right? Brian ?

Brian Snider:

Yeah. So all over the U so clients , uh , yeah, and yeah, Phoenix and , uh , DC and just it's , it's been crazy. I've been all over the place lately and stuff. So I'm to find , I'm waiting to find a client in like Portland or Seattle. I've never been up to that part of the part of the us and I , so I need a client out there so I can go have a reason to travel on things. I love to travel in general. So , so it's been kind of cool and there's, you know, there's time to see where my, my wife will be able to go on a trip with me and then we'll take a couple extra days and, and explore and do some stuff like that. So yeah, it's been, it's been great.

Justin Bogard:

So Brian , you, I've been sitting back and able to, to listen and absorb your, your journey, what you've been through and what you, all the stuff that you're doing today, which is obviously amazing. And it, it , uh, just reiterates to me about having a successful business. It and your prime example of being part of a successful business is that you don't really have to know how to make the widget. You gotta , you gotta have the business skill obviously, and you have to know how to make the widget. So if you're that one person that can do everything well, that's probably a unicorn, but more than likely you gotta have at least two people yeah . At a minimum to make that happen. And so I see a lot of businesses in our local area, not , not to knock them or anything, but you're one of the few businesses that actually is, is growing and thriving and showing that you're putting in what we'll call corporate type of business skills into a , a small company and allowing it to grow, to be a , a fast growing company very quickly.

Brian Snider:

Yeah. It's a , you know, it comes into just having, you know, having the right people. I mean, it's what it really comes back to too, being able to do that. And, you know, I was blessed that our business was kind of already there and you , you know, bright had already had an established business. Well, he had established, I guess, an established , uh , money maker I'll say, is putting all the steps in place is really what turned it into a business and things. And, you know, it's, it's, it kind of comes into being able to do, you know , with fi having the right people and putting in the right seats and stuff like that of, for me to be able to run our business, but then also be able to travel and do coach union consulting. Like I had to put people underneath me. And so, you know, I have two people underneath me. I have a director of sales and a director of operations, you know, basically somebody handled the offensive side of the business that I work with and somebody handled the defensive side of the business that I work with. And really, I , I have to have those two people in place. I have to have that structure there for us to be successful with not just me traveling and doing some other things , I'm always working, but for our business to be successful and , and what we wanna be able to do for us to reach our goals is like we , we have to focus on those things. I think a lot of people, when they get into real estate specifically, or just business in general, it's always about, they're just running and they're just going. And you mentioned the one person that kind of starts just doing deals or starts selling things or whatever it may be. They're probably really good at that. And they can make some money doing that. But then once it turns into like, okay, all of a sudden I have an employee or an assistant or a couple people underneath me is now it's a business. And they don't know really how to do that. They just know how to like, just do sales and make things happen and , and , and keep running and things like that . So there's a lot of stuff they go is into it . And there's a lot of things to, of , of a lot of protections in place too, when it comes to like, you know, insurance stuff and protections or legalities and all these things too, once you have a business, like it's , it's completely different. So having people on your team that can handle that kind of stuff too is , is , is very important.

Elizabeth Maora:

It does make a difference . Yeah . I'm sorry, Elizabeth, go ahead. I was just gonna ask, How big is the team right now,

Brian Snider:

Brian ? Yes . We have eight people that are full-time here , um , in Indianapolis and then we have five virtual assistants. Um, so, okay . Yep . So that's kind of , that's, that's our team, we've, you know, we've gone through phases and Brett's not included in that eight people. So we don't , we don't, we don't count him as a full time employee anymore. So , um, so eight , eight and a half, I guess you could say maybe, but , um, and we've, we've gone through phases of like where we've, we've grown the team and got it up to like 10 people or , or 12 people. And it's just realized like, Hey, that's , that's not what we need to be able to do for our business. And that's that, you know, kind of where we got a little bit too fat, too quick, and it had to had to scale back and , and kind of go through some things and stuff. But yeah, so we have , uh , you know, we have four people that focus on the , on the buying properties for us. Then we have one person that focuses on selling the properties for us. And then I got my two directors , um, that we, that we work work with and then there's me at the top. And then our virtual assistants are a big part of our business as well. They're doing some pretty high level stuff and, and they do a tremendous work and we got one virtual assistant that handles all of our transactions. So she's, you know, responsible for about 50 transactions a month. Um , you know, 25 buys and 25 sales that she's handling does an amazing job at it and stuff. So we have one person that focused on list , seen all of our properties and doing all the marketing and , and things like that. So , um, it's, it's been really cool to see who we have on our team and , and what they've been able to grow. Um, go back to our virtual assistant . Like they've all been with us for at least two years, every single one of 'em . So they've been, they've been, they know our process, they know those procedures and have been through all that stuff and have helped develop it as well. So they've had , they have some ownership, some of that stuff and, and really help us work out the kinks with , with that as well. So I think that's a big piece when you're talking about growing that business and having people underneath you of allowing them to have , have some input in that and take some ownership of some of the stuff they're doing too. It's a , it is a big piece to be successful.

Justin Bogard:

Mm-hmm <affirmative> , that's awesome . Brian , gonna switch , switch gears a little bit on you here . <affirmative> and so I see a lot of young wholesalers come into our business all the time. Let's say every month, there's always a few new ones that just, they see it on TV, or they hear about it and they it's sexy, it's glamorous and they want to get into it. So I'm sure a lot of them come to you because , uh , your company is obviously one of the, <affirmative> one of the higher level mentor companies out there as far as, you know, giving away free advice, if you will, or at least putting them in the right direction. Yeah. So my question to you, Brian , is what is the most common mistake that you see with the first time wholesaler that's just getting in the business? What , what is the common mistake that you see? That is something that is just an easy fix that you can be like, yeah, just do this and this will , this will change a lot of a direction for you .

Speaker 3:

Yeah. So I , I will say like, there , there are a lot of new wholesalers that come into the business and stuff and, and I , I will tell you too, cause I track this I a big like data nerd and I , I love numbers and stuff like that. The too , so the life cycle for a wholesaler, a new wholesaler that comes in Indianapolis is four months. Usually it'll see my social media for four months and they're gone. Um, and one of the things with that is, you know , they might do one or two deals within that or have one or two properties under contract. But one of the biggest things that I think they struggle with is just deal analysis. So they, and that's, I mean, that's an issue for, you know, a lot of people when it comes to deal . And , you know , if you're , if you're in the, the business, you're gonna make a bad deal sometimes and , and things or not analyze it correctly, or even overanalyze it and miss out on deals cuz you are, you know, the deal analysis is a big thing for everybody.

Brian Snider:

Um, but what I see with , uh , a lot of wholesalers is they usually just, you know, sometimes they just listen to a quote on quote guru or a quote on quote, you know, person that has two university type stuff that is maybe they've done one or two deals. And then all of a sudden they put a course out or put some videos out and , and think they know what they do, but they , they haven't really done it to a scale of, of what makes sense and what the , you know, what making sure it's done correctly is kind of the big thing with that. So, you know, I see a lot of wholesalers, they just, they miss out on that deal analysis thing and , um, overanalyze and make a promise to a seller that they'll sell their property at really like 90 cents on the dollar. Um, you know, knowing that, and it needs a lot of work and that's , that's just not gonna fly no investors gonna pick that up. You know, it's not gonna be able to be sold at that price and , and , and things. And I think it's a big struggle and I think it's where, you know, it's where wholesalers get a bad name. Um, sometimes too , um , there's a negative connotation when it comes to wholesalers and hopefully we're not included in that. Hopefully we do, you know, I feel like we do things the right way and the best that we can and , and things, but I think it's the biggest thing with the newer wholesalers that they, they struggle with the deal analysis and knowing what they should really get properties under contract for. Um, there's also the new wave of wholesalers out there where they just, they get a property that's listed on the, on the market. They get that under contract for list price, and then try to sell it higher. Like, I don't know, who's teaching that why they're teaching that, why people think that could be successful. Could you maybe do a deal out of it? Yeah. But there's no way you can make a business out of that or , or doing that. So, so

Justin Bogard:

Let's appreciation. They're banking appreciation, I should say.

Brian Snider:

Yeah. So buy high , sell high Doesn't make sense. Yeah .

Elizabeth Maora:

<laugh> and so how many transactions are you guys doing? I know you mentioned the 20 or 25 or 50 a month. What, what's your,

Brian Snider:

Yeah, so we'll do about, we'll do right around 250 this year. Um wow. Congratulations. Yeah. Thank you. I appreciate that. So it's, it's, you know, it's kind of funny is that that's a down year for us. You know, we've always, we've been over 300 pretty consistently for the last few years, but it's one of those things of like, Hey, we , we want to be more efficient. We want to be able to, to not just do deals, we wanna be able to do good deals or not just basically get contracts. We wanna be able to do deals, be able to, to do that. And that kind of sounds like too of like, Hey, we're not trying to make a ton of money off any of these deals. We're not trying to make a ton of money off of our sellers or take a , make a ton of money off, off our , our buyers. You know, our goal is just to make, we wanna make $10,000 on a deal. That's what we wanna be able to do and have enough spread, be able to give the sellers what they need, but then also be able to give a good product to our buyers as well. And , um, you know, so we we'll do right around 250 deals this year and that's, we consider that a successful year and we've , we , we hit our goal and , um, that's what, that's what it's all about of setting those, you know , setting those things out there. And I said, setting that goal out there and then having the processes behind it and then going out there and accomplished it is , is , is a huge win for our team. Mm-hmm , <affirmative> ,

Elizabeth Maora:

That's, you know, I think too, as business matures and, you know, as, as people get, excuse me, into their groove, like you realize it's not all about doing how many, right. It's about just like you said, it's about being efficient and we're down on the , um, we've increased the properties that we rent traditionally, but we're down on our short term rentals and we're having, this is our best year yet. So just all goes to be inefficient for sure.

Brian Snider:

Qu quality over quantity, I'll say all the time that's so yeah . <laugh>

Elizabeth Maora:

Makes everybody's job easier. Yeah .

Brian Snider:

Yep .

Justin Bogard:

So Brian, one , one of the things that I see your company do , uh , better than most other wholesale companies, not just in our state, but other states is that you're , you're very well rounded . You guys really know how to understand if wholesaling a property, isn't an option. You have other strategies that you use as well. Cause I know that you guys either buy on seller financing or you turn around, you buy it and you just resell the property with seller financing because you know, that area is , it has a lot of borrowers with large down payments and you can just write notes on 'em and you know, how to exit out of notes as well. So I think that gives you another degree of separation from other businesses because you, you really understand real estate in general and how to be creative and savvy and work your way around deals.

Brian Snider:

Yeah. I think that's the biggest thing with, you know, if you're in real estate, you know , for you be successful, you have to kind of have, you know, if you're , if you're focused on one thing, it's, it's great to just focus on that one thing, have that core part of your business, like, Hey, this is where we get 80% of our business from and be able to do this, but you also have to be able to understand different exit strategies. Um, so, you know, within this, you're , you're gonna make a bad buy sometimes. So how can you turn it around or how can you do, you know, to , to make it profitable or get out of it without losing money or anything like that. So we wanna be able to have those different exit strategies. So our main goal is to wholesale a property or really for us it's wholesale. So we take down every property that we, you know, that we , um , that we get under contract and stuff. We , we do buy it so we can promise that to all of our sellers and everything like that. We're not trying to just sign it and then leave them, hang in and, and with , with trying to look for a buyer or anything. So we're gonna , we're gonna , you know, buy every deal. But with that, we're gonna be, we do some different stuff with it. We can keep it as a rental , um , for our own portfolio, if we want to, we can, you know, flip the property if we want to and just, and pay it off there, or we could , you know, renovate it and rent it out and invert if we need to , um, or we can also just sell on owner financing as well. Um, so there's a lot of different strategies for us and a lot of different things that we , um, that we can take it, you know, take advantage of. I don't mean that sounded a negative way, but that we can like really like , kind of just enhance and , and make our business profitable off different things that we can do. So I love the owner financing model of selling on owner financing and holding the note. Um, it's one of those things that kind of have a soft spot for this a little bit, just because my, my wife is originally from Portugal and they moved to the us and her da , her father worked at a bakery and got paid, like, you know, cash, you know, just cash. And couldn't really, he could never qualify for traditional mortgage and things like that. So she always said like, Hey, they just , they just had to rent. That's what they had to do, like the whole time growing up. But what we're able to do with some of these families or some of these individuals that do that, do need to buy a property, not owner of financing, and that can't qualify for traditional mortgages. We are be able to provide them a home , um, and be able to, you know, have that family lifestyle and for them to have ownership of that. And we do, we do a note and mortgage, so they actually, they hold the deed and, and it is theirs. And, you know, we can, we operate like the bank, which is, is a great business strategy. I mean, I , I love it and I can be as passive as possible with that, which is fantastic. But I think it is , um , providing a lot of opportunity for , uh , individuals here in Indianapolis as well.

Justin Bogard:

There's a lot of deserving buyers out there. Oh,

Brian Snider:

A hundred percent. So it's, yeah, it's fantastic. And people always ask like, ah , man, isn't that risky or anything like that? Like, honestly, we've done. I don't even know how many, how many notes and mortgages we've done over the last, you know, five years. Um, you know, it's, it's , you know, maybe 150, you know, 200 something like that, but we've only, there's only been two defaults , um , on those and stuff. Like , so it's, I mean, it's, it's super solid. Like it's, it's been great. And like Justin said, like people are able to put side down payments down and they make their monthly payments and it's, they're able to take pride in their home, which is , which is fantastic. And I , I love that model a lot more than, than having rentals. Um , personally, I like, I like to hold the paper and I know Justin probably that's that I'm speaking Justin's language now, so <laugh> ,

Justin Bogard:

That's great . Yeah. I get , I get the same from people . The hesitancy is , uh , doesn't, that sound risky and it's like, until you understand it and get involved and do it, you real , you realize how much pride of ownership these people have. Yeah . When you just give 'em a chance, they show the income, they have the down payment you give 'em a chance and they, you know, they, they typically don't let you down our portfolio's the same way. We rarely have any it's after underwriting people the right way. So,

Brian Snider:

Yeah. And then there there's huge success in too. And my, my wife is , is really good at this. So she's , my wife is my director of operations. She does an amazing job with that. But one of the things that she does along with our company too, is, is talks through , um , some of these individuals that, you know, have a note and mortgage like talking through like, Hey, here's, you know, here's kind of a payoff. If, if you can, is there any way , like, can we work towards this payoff? And then you can own it and you don't have to pay us anymore . Don't worry about the interest. So even having that, you know, kind of setting some different things out there of like seeing the successes and like them actually paying it off and having, having that win for them and getting to celebrate that with them too, is , is a really cool , um , thing to get to get to see. That's awesome. So not , it's not, you know, it's not like a traditional 30 year mortgage of like, Hey, you can pay this off in like six years, let's do this. Like, how can we tackle this and set this goal for

Justin Bogard:

You ? Everybody wins in that situation. Yeah . everybody wins Elizabeth. Let's, let's have some fun here. Let's fire off some questions. We got a , a data minor here with us, Ryan. And so I I'll start off here. So I want to year , and this is your recollection, you know, putting you on the spot here. I realize that. So what's been your biggest Pia deal pain in the booty, and then what's been a deal where you're just like, I stamp my fingers and it's over with yeah . Can you recall either

Brian Snider:

Of the , that on the spectrum? Oh, a hundred percent so , well , the , the bad deals are easy. Like I , I can list those off like crazy. So we just, we sold a property this year that we owned for 959 days. <laugh> um , so not, and not didn't didn't wanna hold it <laugh> um , for any of this time , it wasn't , it wasn't a buy hold . We bought it and held it. And it was a mistake. We bought a property that was, you know, great area , um, kind is in the friends and neighbors area, which I kind of ha it's kind of, I , I struggle that area. Some there's it's it's really turned around and really a great area to invest in and stuff like that too. But we bought a duplex down there that was basically on a zero lot. So there was no lot , it was just the house. Only the house was the only part of the lot that was on. So there was no parking or anything like that. It was on the street. So just basically, because it didn't have any parking, like we just, we couldn't sell it. Um , it was somebody who was gonna pick it up as a rental and that's, that's what it was a great property for and a great area for. Um , but it just , it didn't have a lot. So we, we owned it forever. We tried to sell it multiple different ways. We, you know, did some, I think we had a different, we had it sold about five different times and stuff like that always fell through. We took it off the market, put it back on it. Got it, got broke into, we had an insurance claim on it. It , uh, all kinds of stuff . We got , we were getting calls from the city on it, of course, and had to board it up and all this things and stuff like that. And finally, this year it's like, we're having a good year. So I let's just , let's just put it back on the market and , um, and just see, let's just , we'll , we'll take a loss on it. We , if we lose $20,000 on it, let's just take a hit right now or , or will we all right . And we put on the market for like $50,000 and ended up getting an offer like 86 . Nice. So <laugh> oh my gosh, because timing was right. And they were doing some different stuff down there that way they were trying to change it . So , um , it's kind of funny of like, it ended up being in an okay situation for it , but it , it was a terrible buy, like never should have bought it. Like never should have been just , we fell through in that process. We didn't look at, you know, the lot size and things like that too. But then there's, there's deals on the other side too. Like when you talk about good deals, like every now, and then's there's deals that you can just do and it just kind of in your sleep, but then the trick with that though, is like , you don't really know if you were good in your process or not, or if it was just like, man, did we just get lucky on this? Yeah . Or was it just like, was this timing too great? It was just like, yep . Sell . Yeah, I need the seller's like, oh , I need a hundred thousand dollars for, and our max offer is like one 20, like, okay. Yeah. I'll give you a hundred thousand dollars and we can turn around and sell it for like one 50 . And it's just like , man, what happened there? Like what's going on? So it's that , that happens every now and then. It's great. But the da the , you know, the data person in me and the , the analyzer in me is always like, man, were we , were we good in that? Or was we just get, you know, we just get lucky in that. So <laugh> ,

Elizabeth Maora:

That's great .

Brian Snider:

I was gonna find the negative . I was gonna find , how can we improve in this? How what's , what's going on . I like this. You'd be a great head coach for a professional team. <laugh> mm-hmm <affirmative> yeah . I was trying to coach my Browns up last night and they did , they did not listen to me very well through my TV. So <laugh>

Elizabeth Maora:

Who are authors , um , or podcasts that you follow? Brian ?

Brian Snider:

Um, so authors, I love , I love Patrick Um, I think he does a , you know, an amazing job, you know , five dysfunctions of a team , um, book getting naked, which is a great , um , book about the vulnerability of like a sales and things like that. So he's you a great author? Um, Chris foster up is amazing too for, for sales and getting into that , um, podcast. One of my, one of my favorite pods . So I , I'm a , I'm a big sports fan . I listen to a ton of sports podcasts. We won't , we won't talk about those , but I spend way too much time listening to the sports podcast and stuff. But , um, one of my , uh, one of my favorite podcasts to listen to is , uh , is called clear and vivid. Um, and it is, I, the, the person that runs it is blanking it's blank . I'm right now it's the guy that was the guy that was on mash , um , is the guy that runs, or that does it. I cannot think of his name for some reason, but it's called clear and vivid , but it's all about communication. Um, he has so many different people of , um, just from different genres and different relationships and things like that and just of how, how to communicate better with, of people. So , um, you know, we had , um , just, yeah , I mean, he had , he had , he's had sales people on there. He is , had athletes on there and things like that , but it's all about how to communicate better and , and how to, to get through or how to get through to people and just , uh , be a better communicator. So that's one of my favorite ones called clear and vivid. Uh , definitely recommend checking that out no matter what kind of business you're in or what kind of work you're doing. I think it's an amazing podcast. So,

Justin Bogard:

Yeah. Awesome. Excellent . Thank awesome. So Brian , I'll put some contact , um , information out here. So simple wholesaling .com is one way where people can reach out , uh , to your company at least find out some more information. Um , I think you have a lot of your , uh , videos on there that you do and, and you do have a podcast or two , uh , why don't you go ahead and make to those now ? So folks know what they are.

Brian Snider:

Yeah, definitely. Um , if you're, if you're interested at all and just like learning how to wholesale or want , you know, you're starting to wholesale and just need a little bit more help with it, or need somebody to send your deals or anything like that. Definitely go to simple wholesale.com and we can help you out with some education. And we, we do a meetup , um, you know, so definitely recommend you going to that as well, but we have, there's two different , um, podcast that kind of our, our business operates. Um, one of them is called the Brett SNO as live your purpose podcast. So it's all about Brett and that was formally the simple wholesale podcast that was all about real estate and about that. And Brett's kind of gone more into like living your purpose and getting the most outta life and things so amazing. He's had some great guests on there. Um , great podcast there. And then , um , myself, I run the Indiana investor pod, which is all about just how to be successful in investing in Indianapolis. Um, so I'm not really not trying to sell anything on there or do anything like that. It's basically just , we have different strategies, different guests, different, you know , different things. You can do different, talk about different neighborhoods. Um, so all about investing in Indianapolis, you wanna be successful there. So both of you guys have been on there and are amazing episodes. So I appreciate you guys. And , uh, and what you guys do, but yeah, so if you're , if you're, but if you're interested at all , um , about wholesaling or about us and anything that we do or have any recommendations like, man, I wish you guys would do this. Like I would love to hear about it and , uh , just hit me up at brian@simplewholesaling .com and

Justin Bogard:

More than happy to help you out with that. That's awesome. Yeah. Thanks Brian so much for being on our show today, we appreciate that we were able to, to get one in before the end of the year. And , um , we wish everybody a , a great holiday, very safe and great holiday. The new year coming up 2022 is this creeping up way too quickly. And , um , Elizabeth kind of has some news to share here at the end of our episode. So Elizabeth, take it , take it away.

Elizabeth Maora:

So it's been a great , um , several season , three seasons now with the 2wealth show. Yeah . And I am calling it a wrap . So we're doing some new things in the business and I've really gotta be focused on that. Just, you know, I just, as Brian was talking with process maps and , um, so I'm excited to get that honed in a little bit more and just wanna thank Justin , um , as co host for the last three years. And of course, all of our viewers and listeners. So thank you for tuning into us.

Justin Bogard:

Elizabeth, it's been a pleasure working with you. Um, I know when we first started doing this, we did , we weren't sure what we were gonna do or what direction we were gonna take this in, but I'm glad that, you know, he took that ride with me and stuff and brought it to, to where it is today. And it's been , uh , it's been an honor to have you as a co-host as well.

Elizabeth Maora:

Thank you. Well, I will definitely continue to listen to the podcast

Justin Bogard:

So we will be rebranding our podcast, not sure what the name will be yet. Look forward in 2022 , uh , for our rebranding here and go with a similar direction as to what we're going now. We're just not sure yet. So Elizabeth is firing me from the two well show and <laugh> so I gotta , I gotta pick up my reigns and do go somewhere else. <laugh>

Elizabeth Maora:

All for good reason. All for the

Justin Bogard:

Reason, alright, everybody, that's that's a wrap for season three, the 2wealth show and just stay tuned for us in 2022 with a new season, with a new podcast. I'm Justin Bogard with bright path notes.

Elizabeth Maora:

I'm Elizabeth with Elizabeth Maora and again, thank you to our guest, Mr. Brian , Snider of simple wholesaling. Thanks guys.

Justin Bogard:

Appreciate it. Thanks Brian. You guys take care. Bye . The 2wealth show is produced by Justin Bogard and super E sponsored by bright path notes in Elizabeth Maora. Thanks for listening and watching for show.